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Apple 12-inch MacBook Offer Discounts — Around $300 Off

Black Business Journal 10 years ago

The thinnest and lightest MacBook continues to see discounting as a rumored update looms. The latest to cut prices is Best Buy BBY +0.65%.

On Friday, Best Buy slashed $300 off the 12-inch MacBook with Retina Display. This follows similar discounting earlier this month at B&H Photo. These sales are invariably short-term affairs (Best Buy’s won’t last beyond Saturday) but they’re popping up with increasing regularity.

A model on sale for $999.99 (regularly $1,299) at Best Buy comes with a Retina display (2304-by-1440 resolution), 256GB flash drive, 8GB of memory, and a 1.1GHz Intel INTC +0.62% Core M “Broadwell” 5th Generation Core processor. A higher-end model with a 1.2GHz processor and 512GB of storage is discounted to $1,299.99 from a regular price of $1,599.99. All models come with a single USB-C port with expansion via Apple’s AAPL +0.13% adapters such as the Multiport Adapter, sold separately.

The 12-inch MacBook is the most radical redesign since the MacBook Air, introduced in 2008. It weighs only 2 pounds and is about 0.5 inches thick at its thickest point.

Apple is expected to update the 12-inch MacBook this year with the newer “Skylake” 6th Generation Intel Core processor and possibly other upgrades. That could happen as soon as March, according to reports.

Courtesy of Brooke Crothers

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